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盡管大多數企業者建設網站的初衷是美好的，可實際上收到的效果卻相當的微小：網站很大程度只是一個放在那里不動的“東西”，而這個東西外在的影響與作用相當的小。為什么會這樣呢? 其實也很簡單，因為建設一個網站是一個系統的工程，它一般都需要經歷：網站規劃（需求階段）、網站設計（設計階段）、網站開發、網站測試、部署上線、運營維護；而這些東西不是每個企業都具備的，所以他們只能找第三方IT服務公司來開發，由于用戶自身的相關因素（成本控制、缺乏專業技能、業務規劃等），導致他們很難找尋到合適的IT公司開發出性價比高的網站，另外，由于開發網站本身的技術門檻不高，一個團隊可以做，一個人也可以做，導致市場服務水平參差不齊，價格凌亂不堪。另外，就是網站本身應該是一個持續更新的過程，可是一般性的公司，養一個專職的網站運維人員，持續更新網站內容是不太現實的，工資高了，企業不劃算，工資低了，人員流動性強，加之，要求為復合型需求（如：內容編輯、圖片處理、網站推廣、網站經營等），如果只是單一的個人工作，工作中沒有交流需求，這種壓抑與無上升空間工作，基本很難留住人才。 Although most entrepreneurs the purpose of the construction site is a good thing, but actually received effect is quite small: website greatly just one on there motionless "things", and the external influence and function were fairly small. Why is this so? Actually very simple also, because building a website is a system engineering, it usually needs to experience: site planning phase (demand), web design (design phase), web development, web site online testing, deployment, and operation and maintenance; And these things not every enterprise has, so they can find a third-party IT service company to develop, because the user's own factors (cost control, lack of professional skills, business planning, etc.), lead to hard to find a suitable IT companies to develop cost-effective website, in addition, the development of the site itself was due to the threshold is not high, a team can do, a person can also do, lead to market the service level is uneven, the price is a mess. In addition, is the site itself should be a process of continuously updated, but the general company, have a professional website operations staff, continuously updated content is not too realistic, high wages, the enterprise is not cost-effective, low wages, staff liquidity is strong, in addition, requirements for complex requirements (such as content editing, image processing, website promotion, website management, etc.), if only a single individual work, work without communication demand, the stress work with no upside, basic it is difficult to retain talent.