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站內優化
In-station optimization
內部的鏈接結構
Internal Link Structure
盡量改變原來的圖像鏈接和flash鏈接，使用純文本鏈接，并定義全局統一鏈接位置。
Try to change the original image links and flash links, use pure text links, and define the global unified link location.
標題title的定位
Location of title
標題中需要包含有優化關鍵字的內容，同時網站中的多個頁面標題不能雷同，起碼要能顯示"關鍵字--網站首頁--一段簡單的含關鍵字的描述"類型。標題一旦確定就不要再做修改!
The title should contain the content of optimized keywords. At the same time, the title of many pages in the website should not be the same. At least, it should be able to display the type of "keywords - the home page of the website - a simple description with keywords". Once the title is determined, don't make any changes!
保持關鍵字的頻率
Keep Keyword Frequency
簡單做好了內容結構的調整之后，立即到搜索引擎登錄，希望能盡早收錄新標題和新描述。
Simply adjust the content structure, immediately log on to the search engine, hoping to include the new title and description as soon as possible.
網站結構調整
Website Structural Adjustment
假設因為原有網站為形象頁面，使用了較多的flash和圖像，這些網頁元素不利于搜索引擎的收錄，所以在該網頁的下方加了三欄，分別是相關的公司簡介、關鍵字產品新聞和公司的關鍵詞產品列表，并對該三欄內容添加url。
Assuming that the original website is an image page, which uses more flash and image, these page elements are not conducive to the search engine, so there are three columns at the bottom of the page, which are related company profiles, keyword product news and company keyword product list, and Add URL to the contents of the three columns.
當然，最好的方法是使用新聞系統更新關鍵詞產品新聞。可以做一個從首頁鏈接跳轉至一個單頁面作為關鍵字的詳細描述。該頁面的描述內容包含了公司關鍵詞產品列表鏈接。這些都是為了形成企業站點內的網狀結構。
Of course, the best way is to use the news system to update keyword product news. You can make a detailed description of jumping from the home page link to a single page as a keyword. The description of this page contains links to the company keyword product list. These are to form a network structure within the enterprise site.
