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一般的企業站seo優化需要考慮的就是排名、長尾、轉化率。可是對于大型門戶站的seo優化則需要考慮很多事情。網站架構、分類、路徑、程序等等方面。所以程程認為門戶網站的seo優化一定要做好規劃，有思路。
The general SEO optimization of enterprise websites needs to consider ranking, long tail, and conversion rate. However, for SEO optimization of large portal sites, there are many things to consider. Website architecture, classification, paths, programs, and more. So Cheng Cheng believes that the SEO optimization of portal websites must be well planned and thoughtful.
程程 總結的門戶網站的seo優化思路分為三大步：網頁優化、關鍵詞策略、整站架構。我的網站就是按照這個思路來走的，有興趣的朋友可以去分析分析。
Cheng Cheng summarized that the SEO optimization approach for portal websites can be divided into three major steps: webpage optimization, keyword strategy, and overall website architecture. My website follows this approach, and interested friends can analyze and analyze it.
首先分享一個比較實際的現象：網站都是由泥桿 保定古箏 塑料增韌劑 拱形護坡模具 保定空調維修 托輥生產線網頁組成的，學會網頁優化，再進行聚合，就可以做好網站優化。70個頁面一個個優化，我們有能力。但如果門戶站，100萬個頁面，你能一個個的來嗎？那就只能選取重點頁面進行優化，然后進行傳遞，獲得更好的排名。
Firstly, let's share a practical phenomenon: websites are all composed of web pages. Learning how to optimize web pages and then aggregating them can help improve website optimization. We have the ability to optimize 70 pages one by one. But if the portal has 1 million pages, can you come one by one? Then you can only select key pages for optimization, and then pass them on to obtain better rankings.
這就歸結到基礎的東西-網頁的優化：網頁要迎合搜索引擎的基本規律。
This boils down to the fundamental thing - web page optimization: web pages should cater to the basic laws of search engines.
第一個規則是搜索引擎的產品是網頁的內容。首先要做到我們有原創的內容（網頁），它沒有才會喜歡。搜索引擎只會按網頁來計算，粘貼內容加新有的內容，也能構成一個原創的頁面。原創將獲得很好的分值。
The first rule is that the product of a search engine is the content of a webpage. Firstly, we need to create original content (web pages) so that we can enjoy it without it. Search engines only calculate by webpage, and adding new content to pasted content can also create an original page. Originality will earn good points.
第二個規則是關鍵詞要和內容相符。相關性很重要，關鍵詞要統一。要讓你的標題，關鍵詞描述和頁面內容要統一，有固定的幾個關鍵詞。
The second rule is that keywords should match the content. Relevance is important, and keywords should be unified. Make your title, keyword description, and page content consistent, with a fixed number of keywords.
第三個規則是反鏈量，PR值代表了數量。反向鏈接要有相關性，鏈接的網站要有質量，不要鏈接“壞鄰居”，這個叫“信任指數”。
The third rule is the anti chain quantity, where the PR value represents the quantity. Backlinks should have relevance, the website they link to should have quality, and do not link to "bad neighbors", which is called the "trust index".
