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一、網(wǎng)站結(jié)構(gòu)和產(chǎn)品展示 A, site structure and product display 　　良好的網(wǎng)站結(jié)構(gòu)，不但方便搜索引擎，更是為了方便用戶，營(yíng)銷型網(wǎng)站一定要合理使用面包屑導(dǎo)航設(shè)計(jì)，不要讓客戶在你的網(wǎng)站里迷路，時(shí)刻告訴用戶所在位置和返回其他頻道的方法。營(yíng)銷型企業(yè)網(wǎng)站建設(shè)的最大目的在于促進(jìn)企業(yè)產(chǎn)品銷售，所以企業(yè)產(chǎn)品展示成了不可忽略的重要項(xiàng)目。建議中小企業(yè)自行拍攝產(chǎn)品相關(guān)畫(huà)冊(cè)圖片，要具有真實(shí)性，否則會(huì)弄巧成拙，得不償失，切忌!自行拍攝一是能保證圖片質(zhì)量，二是避免版權(quán)糾紛。不少時(shí)候，千言萬(wàn)語(yǔ)不如一張圖有說(shuō)服力，圖片比文字更增加信任度。另外可以在產(chǎn)品介紹中插入適當(dāng)?shù)囊曨l內(nèi)容，多媒體互動(dòng)展示效果最容易打動(dòng)客戶。 Good site structure, not only convenient search engine, but also for the convenience of users, marketing type site must reasonable use breadcrumb navigation design, don't let the customer get lost on your website, always tell the user location and return to the other channels. The biggest purpose of marketing company website construction is to promote the enterprise product sales, so the enterprise product exhibition became important items that cannot be ignored. Suggest that small and medium-sized enterprises (smes) taken on their own product related album pictures, want to be real, otherwise it will backfire, do more harm than good, avoid by all means! To shoot a can ensure the quality of images, the second is to avoid the copyright disputes. A lot of time, persuasive words as a picture, pictures than words more trust. In addition we can insert appropriate video content in the product introduction, multi-media interactive display effect is the most easy to impress the customer. 　　二、用戶體驗(yàn)最重要 Second, the user experience is the most important 　　網(wǎng)站的訪問(wèn)者是用戶，不少初級(jí)營(yíng)銷機(jī)構(gòu)制作的網(wǎng)站不堪入目，僅僅是為了展示給搜索引擎，這種網(wǎng)站根本不是真正意義上的營(yíng)銷型企業(yè)網(wǎng)站!在傳統(tǒng)行業(yè)中，稍有經(jīng)驗(yàn)的人都明白，商品外包裝對(duì)銷量的重要性。同理，對(duì)于網(wǎng)絡(luò)營(yíng)銷來(lái)說(shuō)，企業(yè)網(wǎng)站的美觀、易用等方面，都會(huì)對(duì)用戶產(chǎn)生很大的影響。千萬(wàn)不可因?yàn)楦鞣N原因而傷害用戶體驗(yàn)，包括搜索引擎最終追求的也是用戶體驗(yàn)。企業(yè)營(yíng)銷型網(wǎng)站建設(shè)應(yīng)該追求搜索優(yōu)化和用戶體驗(yàn)的最佳結(jié)合點(diǎn)! Visitors to the site is user, many primary marketing agency website ugly, only to show the search engine, this site is not in the true sense of marketing company website! In the traditional industry, a bit of experience know that the importance of commodity packaging for sales. Similarly, for the network marketing, corporate website is beautiful and easy to use, etc., will produce very big effect to the user. Do not hurt the user experience because of various reasons, including search engine ultimately pursue is the user experience. Enterprise marketing website construction should pursue the best combining site search optimization and the user experience! 　　三、合理發(fā)布更新資訊 3, reasonable release updates 　　有相當(dāng)一部分的企業(yè)網(wǎng)站都會(huì)有企業(yè)新聞這個(gè)欄目，合理的運(yùn)用企業(yè)信息能夠增加企業(yè)信任度，而不合理運(yùn)用會(huì)取到相反的效果。企業(yè)新聞的內(nèi)容要經(jīng)常更新，文章內(nèi)容報(bào)道企業(yè)的一些動(dòng)態(tài)，里面配備圖片，圖文并茂更為你企業(yè)網(wǎng)站增添活力，不要一看企業(yè)新聞竟是幾年前的信息了。不少企業(yè)網(wǎng)站建設(shè)好以后就不管不問(wèn)，自然對(duì)業(yè)務(wù)起不到任何作用。對(duì)于長(zhǎng)期不更新的企業(yè)新聞不要采用新聞中添加日期的功能，自己不更新也罷不要讓別人一眼看出來(lái)。企業(yè)網(wǎng)站有專業(yè)人員維護(hù)，才能發(fā)揮價(jià)值。 There are quite a part of the enterprise website will have the news column, reasonable use of enterprise information will increase trust, and not reasonable use will take to the opposite effect. Corporate news content must be updated frequently, articles reported some dynamic enterprise, equipped with pictures inside, illustrated more your business web site add vigor, don't look a corporate news was the information of a few years ago. After a lot of enterprise website construction is whatever don't ask, natural have no effect on the business. For long-term not updated corporate news don't adopt date function is added to the news, they don't update or don't let others to see. Enterprise web site there are professional maintenance, can play value. 　　總之，企業(yè)開(kāi)展網(wǎng)絡(luò)營(yíng)銷，營(yíng)銷型企業(yè)網(wǎng)站建設(shè)勢(shì)在必行，其目的在于銷售產(chǎn)品或者提供服務(wù)，如果你沒(méi)有一個(gè)合格的營(yíng)銷網(wǎng)站，那么你的企業(yè)網(wǎng)絡(luò)營(yíng)銷之路將很難進(jìn)行下去。一個(gè)理想的企業(yè)網(wǎng)站，從可信的角度來(lái)說(shuō)，您的企業(yè)形象在客戶心中就越完善越高大，客戶對(duì)你的信任度越高，網(wǎng)絡(luò)營(yíng)銷轉(zhuǎn)化率效果會(huì)更好，這比我們做一些無(wú)謂的廣告要好很多! In short, the enterprise to carry out the network marketing, the marketing company website construction is imperative, its aim is to sell products or provide services, if you do not have a qualified marketing website, then your enterprise network marketing road will be hard to proceed. An ideal enterprise website, from the point of view of credible, your corporate image in customers' mind is more perfect more tall, the higher the customer's trust to you, the network marketing the conversion effect will be better, this advertising is much better than we do some meaningless!